Tower takes over Exclusively Exhibition
On 13th – 14th June 2017, we had the exciting opportunity to be a part of the annual Exclusively Housewares and Exclusively Electrical exhibition held in North London. On top of having a very busy exhibition stand, we also played host in the Buyer’s Lounge which was covered head to toe in Tower imagery. There was also a product museum in the Press Office where a small selected group brands were given the opportunity to display a few products from their line. We were very excited to have the privilege to present our favourite products from our health range including the Salad Spinner, The Kitchen Plus set, Salad Spinner with Mandoline and the well-received Spring Spiralizer. The Spiralizer took centre stage in the museum as numerous Journalists and Bloggers interacted with the product and showered the Spiralizer with universal praise.
We also had the opportunity to present our latest collection on our main exhibition stand; The Rose Gold collection. The collection consists of electrical items such as kettles and toasters and non-electrical items such as pans and bread bins. Bloggers and Buyers were intrigued by the vast product range that the Rose Gold collection provided. The spectrum of subtle rose gold tones on some products, to the sheet of rose gold on other products was positively received by onlookers. Other products included in the show were our classic Air Fryers and Pressure Cookers which were quickly identified by all who walked passed.
Throughout the day, there were a slew of demonstrations ranging from candy floss Prosecco from Gourmet Gadgetry all the way to a very special cooking session with the legendry chef Ken Hom. The demonstration stage became noticeably fuller once the Godfather of cooking came on to the stage. A constant reel of camera clicks could be heard throughout Chef Hom’s demonstration which concluded with a rapturous applause from all and a row of stellar dishes from the man himself.
The evening drew to a close with many happy Journalists and Bloggers leaving with our Tower Rose Gold goody bags which consisted of a small bottle of Prosecco, a Tower Health veggie peeler with brush and a Tower Rose Gold leaflet showcasing the full range of electrical and non-electrical kitchen ware.
We would like to thank all members of staff at RKW for their hard work and dedication to making this exhibition a success. We would also like to thank the Exclusive Housewares and Exclusively Electrical team for letting us have the honour of being part of their exhibition. The next stop on our Exhibition tour this year will be the Autumn Fair on the 3rd September. We look forward to seeing you all there.